“Venture capitalists invest when fear is overcome by greed.”

Investment Profiles

Investment Profiles are used to present an investment opportunity to potential investors in a succinct manner. Typically they extract material from the business plan and provide the reader with information on the projected Return on Investment (ROI) based on a set of assumptions that are more clearly detailed in the business plan.

After having read the Investment Profile, interested parties will typically request a copy of the business plan to get a better idea of how the entrepreneur proposes to achieve the goals that are outlined in the Investment Profile.

Investment Profiles might be characterized as "teasers" to attract attention to an opportunity. However, as interest increases and the "due diligence" process progresses to a point of seriousness, potential investors will always want to see the detailed business plan.

The Investment Profile should never be viewed as a substitute for the business plan.

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